We, Lovemade ApS, appreciate your visit to our website and your interest in our company. We take the protection of your personal data seriously and would like to take this opportunity to inform you about data protection in our company.

(1) Definitions
Following the example of Art. 4 GDPR, this data protection notice is based on the following definitions:
- "Personal data" (Art. 4 No. 1 GDPR) means any information relating to an identified or identifiable natural person ("data subject"). A person is identifiable if they can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, an online identifier, location data or information relating to their physical, physiological, genetic, mental, economic, cultural or social identity. Identifiability can also be achieved by linking such information or other additional knowledge. The origin, form or embodiment of the information is irrelevant (photos, video or audio recordings can also contain personal data).
- "Processing" (Art. 4 No. 2 GDPR) means any operation which is performed on personal data, whether or not by automated means (i.e. using technical specifications). This includes, in particular, the collection (i.e. acquisition), recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of personal data, or alteration of the purposes for which they were originally processed.
- The "controller" (Art. 4 No. 7 GDPR) is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- A "third party" (Art. 4 No. 10 GDPR) is any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process the personal data; this also includes other legal entities belonging to the group.
- A "processor" (Art. 4 No. 8 GDPR) is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller, in particular in accordance with the controller's instructions (e.g. IT service provider). In terms of data protection law, a processor is in particular not a third party.
- Consent" (Art. 4 No. 11 GDPR) of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

(2) Name and address of the controller
We are the controller responsible for the processing of your personal data within the meaning of Art. 4 No. 7 GDPR:
Lovemade ApS
c/o Silvia Wulff, Malmøgade 7, 5. th,
2100 Copenhagen Ø, Denmark.
CVR-Nr: 33157606
Phone: +45 26 56 09 88
E-mail: info@lovemade.dk
For further information about our company, please refer to the information on our website or the CVR register.

(3) Legal basis for data processing
In principle, any processing of personal data is prohibited by law and is only permitted if the data processing falls under one of the following justifications:

- Art. 6 para. 1 sentence 1 lit. a GDPR ("consent"): If the data subject has voluntarily, in an informed and unambiguous manner, by means of a statement or other unambiguous affirmative act, indicated that they consent to the processing of their personal data for one or more specific purposes;
- Art. 6 para. 1 sentence 1 lit. b GDPR: If the processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
- Art. 6 para. 1 sentence 1 lit. c GDPR: If processing is necessary for compliance with a legal obligation to which the controller is subject (e.g. a legal obligation to retain data);
- Art. 6 para. 1 sentence 1 lit. d GDPR: If the processing is necessary to protect the vital interests of the data subject or another natural person;
- Art. 6 para. 1 sentence 1 lit. e GDPR: If the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, or
- Art. 6 subsection 1 sentence 1 lit. f GDPR ("Legitimate interests"): If the processing is necessary for the purposes of the legitimate (in particular legal or economic) interests pursued by the controller or by a third party, except where such interests are overridden by the interests or rights of the data subject (in particular where the data subject is a minor).
For the processing operations we carry out, we indicate the applicable legal basis in each case below. Processing can also be based on several legal bases.

(4) Data erasure and storage duration
For the processing operations carried out by us, we indicate below how long the data is stored by us and when it is deleted or blocked. Unless an explicit storage period is specified below, your personal data will be erased or blocked as soon as the purpose or legal basis for storage no longer applies.
However, storage beyond the specified period may be necessary in the event of an (impending) legal dispute with you or for reasons of tax or commercial law. If the storage period prescribed by the statutory provisions expires, the personal data will be blocked or deleted unless further storage by us is necessary and there is a legal basis for this.

(5) Data security
We use suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorised access by third parties (e.g. TSL encryption for our website), taking into account the state of the art, the implementation costs and the nature, scope, context and purpose of the processing as well as the existing risks of a data breach (including its probability and effects) for the data subject. Our security measures are continuously improved in line with technological developments.

(6) Cooperation with processors
We use external domestic and foreign service providers to process our business transactions. These service providers only act in accordance with our instructions and are contractually obliged to comply with data protection regulations in accordance with Art. 28 GDPR.

If your personal data is passed on by us to other companies within our group of companies or passed on to us by our subsidiaries (e.g. for advertising purposes), this is done on the basis of existing order processing relationships.

(7) Your rights
You can assert your rights as a data subject with regard to your processed personal data at any time by contacting us using the contact details provided at the beginning under (2). As the data subject, you have the right to

• to request information about your data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the processing purposes, the category of data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
• in accordance with Art. 16 GDPR, to immediately request the correction of incorrect data or the completion of your data stored by us;
• in accordance with Art. 17 GDPR, to demand the erasure of your data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;
• in accordance with Art. 18 GDPR, to demand the restriction of the processing of your data if the accuracy of the data is disputed by you or the processing is unlawful;
• in accordance with Art. 20 GDPR, to receive your data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller ("data portability");
• to object to the processing in accordance with Art. 21 GDPR, provided that the processing is based on Art. 6 para. 1 sentence 1 lit. e or lit. f GDPR. This is particularly the case if the processing is not necessary for the fulfilment of a contract with you. If it is not an objection to direct advertising, we ask you to explain the reasons why we should not process your data as we have done when exercising such an objection. In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue the processing;
• in accordance with Art. 7 para. 3 GDPR, to withdraw your consent once given (even before the GDPR came into force, i.e. before 25 May 2018) - i.e. your voluntary, informed and unequivocal expression of your consent to the processing of the personal data concerned for one or more specific purposes by means of a declaration or other unambiguous confirmatory act - at any time, if you have given such consent. The consequence of this is that we may no longer continue the data processing based on this consent in the future and
• pursuant to Art. 77 GDPR, to complain to a data protection supervisory authority about the processing of your personal data in our company.

(8) Changes to the data protection information
As part of the ongoing development of data protection law and technological or organisational changes, our data protection information is regularly reviewed to determine whether it needs to be adapted or supplemented.

This data protection notice with cookie policy is dated 02.2024.

(9) Processed personal data
When you use this website for information purposes, we collect, store and process the following categories of personal data:

(a) Log data: When you visit our websites, a so-called log data record (so-called server log files) is stored temporarily and anonymised on our web server. This consists of:

• the page from which the page was requested (so-called referrer URL)
• the name and URL of the requested page
• the date and time of the call
• the description of the type, language and version of the web browser used
• the IP address of the requesting computer, which is shortened so that a personal reference can no longer be established
• the amount of data transferred
• the operating system
• the message whether the call was successful (access status/Http status code)
• the GMT time zone difference

(b) Contact details: If you contact us via the contact email info@lovemade.dk, we process the information you send us in order to be able to process your request.

(10) The Danish Marketing Practices Act

You will only receive targeted marketing from us if you have given us your consent in accordance with the Danish Marketing Practices Act. If you have given us your consent, you may receive e.g. Newsletters. We only process the personal data you have given us.

(11) Purpose and legal basis of data processing
We process the personal data specified above in accordance with the provisions of the GDPR, the other relevant data protection regulations and only to the extent necessary. Insofar as the processing of personal data is based on Art. 6 para. 1 sentence 1 lit. f GDPR, the purposes mentioned also represent our legitimate interests.

The processing of log data serves statistical purposes and to improve the quality of our website, in particular the stability and security of the connection (legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR).

The processing of contact data is carried out to process your request (legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR).

The purpose of processing marketing data is to send you the materials you are interested in. This may be product information, event information, etc. (legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR).

(12) Duration of data processing
Your data will only be processed for as long as is necessary to fulfil the above-mentioned processing purposes; the legal bases specified in the context of the processing purposes apply accordingly. With regard to the use and storage duration of cookies, please refer to point (4).
Third parties engaged by us will store your data on their system for as long as is necessary in connection with the provision of the services for us in accordance with the respective order.
You can also find more information on the storage period under (4).

(13) Transfer of personal data to third parties; basis for justification
The following categories of recipients, which are usually processors, may have access to your personal data:

- We use data processing service providers for the operation of our website and the processing of data stored or transmitted by the systems (e.g. for data centre services, payment processing, IT security). The legal basis for the transfer is then Art. 6 para. 1 sentence 1 lit. b or lit. f GDPR, insofar as these are not processors;
- Government bodies/authorities, insofar as this is necessary to fulfil a legal obligation. The legal basis for the transfer is then Art. 6 para. 1 sentence 1 lit. c GDPR;
- Persons engaged to carry out our business operations (e.g. auditors, banks, insurance companies, legal advisors, supervisory authorities, parties involved in company acquisitions or the establishment of joint ventures). The legal basis for the transfer is then Art. 6 para. 1 sentence 1 lit. b or lit. f GDPR.

In addition, we will only pass on your personal data to third parties if you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

(14) Use of cookies, plugins and other services on our website
a) Cookie
We use cookies on our websites. Cookies are small text files that are assigned to the browser you are using and stored on your hard drive by means of a characteristic string of characters and through which certain information flows to the location that sets the cookie. Cookies cannot execute programmes or transfer viruses to your computer and therefore cannot cause any damage. They serve to make the website more user-friendly and effective overall, i.e. more pleasant for you.
Cookies can contain data that makes it possible to recognise the device used. In some cases, however, cookies only contain information on certain settings that are not personally identifiable. However, cookies cannot directly identify a user.
A distinction is made between session cookies, which are deleted as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. In terms of their function, a distinction is made between cookies:

-Technical cookies: These are strictly necessary to move around the website, use basic functions and ensure the security of the website; they do not collect information about you for marketing purposes or store which websites you have visited;
-Performance cookies: These collect information about how you use our website, which pages you visit and, for example, whether errors occur when using the website; they do not collect any information that could identify you - all information collected is anonymous and is only used to improve our website and to find out what interests our users;
-Advertising cookies , targeting cookies: These are used to offer the website user customised advertising on the website or offers from third parties and to measure the effectiveness of these offers; advertising and targeting cookies are stored for a maximum of 13 months;
-Sharing cookies: These are used to improve the interactivity of our website with other services (e.g. social networks); sharing cookies are stored for a maximum of 13 months.

Any use of cookies that is not absolutely technically necessary constitutes data processing that is only permitted with your express and active consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. This applies in particular to the use of advertising, targeting or sharing cookies. In addition, we only pass on your personal data processed by cookies to third parties if you have given your express consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Most web browsers (see Help function in the menu bar of your browser) can be set by you so that they do not accept new cookies, that you receive a message that a new cookie has been placed or that all cookies received are switched off. For smartphones, tablets and other mobile and stationary devices, you can find the necessary settings in the respective operating instructions. However, we recommend that you leave the cookie functions switched on completely, as only with cookies is it possible to further improve our websites for your needs. Our cookies do not store any sensitive data such as passwords, credit card details or similar. They do not cause any damage to your end device and do not contain any viruses.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. language settings) are stored on the basis of Art. 6 para. 1 lit. f) GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.

If you wish to withdraw your consent to the use of cookies, you can change your cookie settings at any time by clicking on the following link:
To do this, click on the symbol in the bottom left-hand corner. This will open the cookie settings, which you can change as you wish.
The following cookies are used on this website:

b) Google Analytics
Google Analytics is a web analytics service provided by Google Ireland Ltd (Gordon House, Borrow street, Dublin 4, Ireland for visitors from the EU, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google uses the data collected to track and analyse how this Application is used, to compile reports on its activities and to share them with other Google services.
Google may use the data collected to contextualise and personalise the ads of its own advertising network. To do this, Google sets cookies that are stored on your device and enable your user behaviour to be analysed. The information generated in this way is usually transferred to Google servers in the USA and stored there. As we have activated IP address anonymisation, your IP address is generally truncated within the European Union before it is sent to Google's servers in the USA. Only in exceptional cases will the full IP address be transmitted to Google's servers in the USA and only truncated there. Data is transferred to the USA on the basis of the EU's adequacy decision and Google's certification by the US government as part of the new agreement between the EU and the USA.
We have concluded an order processing contract with Google in accordance with Art. 28 para. 3 GDPR. According to Google, your IP address will not be merged with other Google data.

The use of Google Analytics is based on your consent to its use in accordance with Art. 6 (a) GDPR.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, this could impair your use of this website. You can also prevent Google from processing the information generated by the cookies by downloading and installing the browser plug-in available at the following link
http://tools.google.com/dlpage/gaoptout?hl=de.
You can also use the following link to change the cookie settings you have selected on this website at any time and object to the use of Google Analytics:
To do this, click on the symbol in the bottom left-hand corner. The cookie settings will then open, which you can change as you wish.

You can find more information about data protection at Google Analytics here: https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631 and here: https://policies.google.com/privacy?hl=de.

c) Facebook Pixel
We use the Facebook Pixel advertising tool from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Dublin, D02x525, Ireland, for visitors from the EU, a subsidiary of Meta Platforms Inc, 1601 Willow Rd - 94025 Menlo Park, USA. We use Facebook Pixel for optimised advertising so that only relevant advertising is displayed. If you access our website via a Facebook ad, Facebook Pixel transmits your behaviour on our website to us. This is done anonymously so that we cannot draw any conclusions about the respective person. However, Facebook also collects and stores personal data such as your IP address.
For this purpose, Meta sets cookies that are stored on your device and enable your user behaviour to be analysed. The information generated in this way is usually transferred to Meta servers in the USA and stored there. We have no influence on the processing of data by Meta. Data is transferred to the USA on the basis of an EU adequacy decision vis-à-vis the USA and certification under the data protection framework by the US government.
We have concluded an order processing agreement
with Meta within the meaning of Art. 28 para. 3 GDPR.

The use of Facebook Pixel is based on your consent to its use in accordance with Art. 6 (1) (a) GDPR.

You can use the following link to change the cookie settings you have selected on this website at any time and object to the use of Meta:
To do this, click on the symbol in the bottom left-hand corner. The cookie settings will then open, which you can change as you wish.

Further information on data protection at Meta can be found here:
https://de-de.facebook.com/privacy/center/?entry_point=facebook_page_footer

d) Scannet
We use the hosting provider Scannet, team.blue Danmark A/S, Højvangen 4, 8660 Skanderborg, Denmark, to host our website. We use Scannet to make our website available on the internet. For this purpose, Scannet provides the infrastructure for the provision and protection of the website. The data is processed on Scannet servers. Scannet's servers are located in Denmark. The use of Scannet is based on our legitimate interest in the provision and operation of our website in accordance with Art. 6 para. 1 lit. f GDPR.

e) Polylang
We use the Polylang tool from WP Syntex, 28, rue Jean Sebastien Bach, 38090 Villefontaine, France. We use Polylang to be able to offer different languages on our website and to customise them for visitors. Polylang also sets cookies to assign a selected language to a visitor. The use of Polylang is based on our legitimate interest in optimising the experience on our website by offering the option of selecting the right language, in accordance with Art. 6 (1) (f) GDPR.